Traveling & The Perato Principle

By Darryl Turner

I have been spending a record amount of time on airplanes, hotels and doing seminars over the past few months. In all the running, it continues to get clearer and clearer to me that I am not superman (contrary to what my 4 year old thinks)… I can’t do everything.
The Perato principle (the 80/20 rule) basically says this… “The majority of what we do each day DOESN’T MATTER”!

This usually messes people up as they want to believe that their chosen activities are paying off for them and that they are good at deciding how they spend their time. I regret to inform you that this rule typically applies to everyone, including me.
I have learned that sometimes a clear “No” can bring better results than a “Yes”. Our issue is that some of us haven’t learned how to effectively say no. We have been trained that the best answer is yes and that has been what has kept us off track in many cases, for years.

Let’s make things simple. Think of the 5 most important things that should be allocated time and focus to. Once you have them in your mind put it down on paper. The goal here is to have a list of the top 5 most important things to accomplish this week. Don’t clutter it up with your entire list of things to accomplish, just list only the top 5. Doing so will keep your head wrapped around those most important items.

In fact, my recommendation is the same for every week. Along with identifying the top 5 things over all, make a list of 5 of your good customers. Once you have that list, make a point to “TALK” to them before the end of the week. Sometimes it is just a simple thank you call and sometimes it is to just reach out to them and let them know you were thinking of them and wanted to tell them how much you appreciate them.

When doing so, never end a call without asking them this question: “What are you working on right now that I might be able to help you with”? This is the simplest and most effective “Ask For The Order” question that you will ever find.

Also, I recommend that you make a list of the 5 most important prospects that your team is currently reaching out to. Once you have that list, “TALK” to them as well. Introduce yourself and make yourself available for any conversation they might want to have.
You see, when we break down what actually pays off the most, it becomes extremely clear what we should be saying yes to. If you can’t put your finger on exactly why you are doing something, I recommend you simply consider not doing it.

Remember, stay focused, identify the 5 most important things to accomplish each week and then go after your top 5 customers and prospects.
An easy and effective way to reach out to your top five customers and prospects is with the marketing tools available from stewartmarketing.com. This online resource gives you unlimited access to a wide selection of greeting cards, drop cards, Ecards and much more that make it easy to “talk” to your customers and prospects on a regular basis.

And the large selection of marketing flyers and PowerPoint® presentations on a variety of title and real estate-related topics can really help you become a valued resource for information to your customers. If you aren’t already taking advantage of these great tools, go to https://www.darrylturner.com/coaching/ to purchase an unlimited-use annual subscription for only $29.95 and start your own effective marketing campaign today.

Don’t complicate your day any more than this market already does.
Have an awesome month!

Darryl

Darryl Turner is the CEO of the Darryl Turner Corporation based in California. DTC organizations specialize in the advancement of companies in any economy. Darryl is also an international motivational, business, sales, management and leadership speaker delivering more than 200 live events annually.

You can follow Darryl on Twitter at www.Twitter.com/DarrylTurner.

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